At the dawn of internet
marketing, strategies like viral marketing and email marketing ruled the scene.
With the passage of time, the attention diverted towards social media marketing
and search engine marketing. In 2015, it is the right time to evaluate the entire
lot of strategies so far and handpick the best one to drive business success on
the internet. Believing what the experts predict for the year, here are the internet
marketing strategies that must be on your list.
Content
Marketing
Content has
always been the king and it fuels numerous online marketing strategies, tools
and platforms. Whether you target B2B or B2C marketing, posting informative
articles and blogs on your website; submitting articles to article directories;
creating infographics and other ways of content marketing are the real
game-changer. High engagement, increased inbound traffic and brand awareness are
some of the top benefits. However, you must come up with unique, quality and
interesting content.
Video
Marketing
Videos too are a
form of content, but the added benefits of video marketing need special focus. It
is true especially when mobile video marketing has started adding a new
dimension to the game. Even better engagement, direct marketing, better
conversion rates and increased business visibility are the goals that videos
achieve much more effectively than the text-based content. No wonder that the
most reputed online internet marketing services in UK include video
marketing among their best tools.
Email
Marketing
If the good old
email marketing strategy is revisited in a contemporary manner, nothing can
beat it in the direction of promoting businesses among the most relevant targeted
audiences. The idea in 2015 should not be to achieve quick sales through
emails, but to use creative contents and aim at long-term relationships through
eBooks and newsletters. The online business consulting firms like Dasgoot
use email marketing as the best direct marketing strategy online and use
innovative ideas to extract more value from it.
PPC Marketing
What drives the popularity
of PPC (pay per click) campaigns for online internet marketing in UK and
across the globe? The answer is that it is still the most transparent way to track
your internet marketing investments. Unlike organic search results, this paid
search marketing strategy let your ads be displayed quickly, at the right place
and for the most relevant audiences.
Social Media
Marketing
With Facebook, Twitter
and other similar platforms constantly evaluating their business models, social
media gets empowered further for online marketing. Content, audio and video
marketing on social media, mobile social media marketing, paid social media
marketing and many other buzzwords are attracting the online marketers and
paying the best rewards to the businesses.
